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The Hawthorne District along SE Hawthorne Boulevard is Portland's bohemian heartland — a quirky stretch of vintage shops, independent cafés, and counterculture boutiques in the inner southeast. It epitomizes the city's "Keep Portland Weird" ethos.
Hawthorne has been an alternative commercial corridor since the 1960s and 1970s, attracting hippies, artists, and activists. McMenamins' conversion of the 1927 Baghdad Theater in 1991 anchored the district's identity.