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South Congress Avenue — known locally as SoCo — is Austin's most iconic shopping and dining strip, stretching south from the Congress Avenue Bridge. The boulevard is lined with independent boutiques, vintage shops, food trailers, and live music venues.
SoCo was a declining commercial corridor until the 1990s, when independent businesses and artists revitalized the area. The First Thursday monthly street festival, launched in 2001, cemented its reputation as Austin's creative heartbeat.