South Congress Avenue (SoCo)

Overview

South Congress Avenue — known locally as SoCo — is Austin's most iconic shopping and dining strip, stretching south from the Congress Avenue Bridge. The boulevard is lined with independent boutiques, vintage shops, food trailers, and live music venues.

Highlights

• "I Love You So Much" Mural: The famous mural on Jo's Coffee is one of Austin's most photographed spots.
• Eclectic Boutiques: Allen's Boots, Uncommon Objects, and Lucy in Disguise anchor the strip.
• Food Trailer Culture: Dozens of food trucks serve everything from tacos to Thai rolled ice cream.

History

SoCo was a declining commercial corridor until the 1990s, when independent businesses and artists revitalized the area. The First Thursday monthly street festival, launched in 2001, cemented its reputation as Austin's creative heartbeat.

Visitor Tips

• First Thursdays (monthly) bring live music, street vendors, and open galleries.
• Walk both sides of the avenue — each block has a different personality.
• Duration: 1.5–2.5 hours.