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Platja de Palma is a sweeping 6-kilometre arc of fine white sand stretching from Can Pastilla to S'Arenal along the southern edge of the Bay of Palma. Backed by a cycling promenade and dotted with chiringuitos, it is the city's principal beach.
The Platja de Palma area developed as a tourist destination in the 1960s with the mass-tourism boom. Recent urban-renewal projects have upgraded the promenade, added green spaces, and improved water quality.