World of Volvo

Overview

World of Volvo is an immersive experience centre celebrating the history, design, and future of the Volvo brand, which was born in Gothenburg in 1927. Opened in April 2024, it replaces the old Volvo Museum on Hisingen and presents an electric, design-forward celebration of Swedish automotive heritage.

Highlights

• Design Journey: From the iconic ÖV4 "Jakob" of 1927 through to the latest electric models — a chronological exploration of Volvo's century of design.
• Concept Hall: Future mobility concepts and visionary prototypes that reshape expectations of what a car can be.
• Interactive Installations: Immersive light-and-sound experiences using authentic vehicles as centrepieces.

History

The original Volvo Museum opened in 1995 on Hisingen island. In December 2023 it closed permanently to make way for this entirely new concept — a cinematic, design-focused experience centre in the heart of Gothenburg, aligned with Volvo's growing focus on sustainability and electric vehicles.

Visitor Tips

• Duration: 1.5–2 hours.
• Book online: Tickets are sold in timed slots, especially busy on weekends.
• Location: In central Gothenburg — easy to combine with Liseberg, Universeum, and Götaplatsen.