Museo Lavazza

Overview

Museo Lavazza is an interactive museum in the Nuvola Lavazza complex exploring the history, science, and culture of coffee through the lens of Italy's most famous coffee brand. Opened in 2018 in a striking Cino Zucchi-designed building, it uses multimedia installations and sensory experiences to tell the story of coffee.

Highlights

• Interactive tastings: Guided sensory stations where visitors explore coffee aromas, flavours, and blending techniques.
• Historical collection: Vintage espresso machines, advertising posters, and packaging spanning over 120 years.
• Nuvola building: The museum building itself, designed by Cino Zucchi, is an award-winning work of contemporary architecture.

History

Luigi Lavazza founded his coffee business in a small Via San Tommaso shop in 1895. The company pioneered coffee blending in Italy and grew into a global brand. The museum opened in 2018 in the regenerated Aurora district, part of Lavazza's investment in transforming its original neighbourhood.

Visitor Tips

• Multimedia cup: Each visitor receives an interactive cup that activates exhibits throughout the museum.
• Coffee tasting: End your visit with a complimentary espresso at the museum café.
• Duration: 1–1.5 hours.