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Paradise Beach is Mykonos's most famous party beach — a crescent of golden sand backed by low dunes where powerful sound systems pump music from midday beach bars well into the night. It has been an international party destination since the 1970s.
In the late 1960s Paradise Beach became a gathering point for the international hippie trail, with travellers camping on the sand. By the 1980s permanent beach bars appeared, and by the 2000s it had evolved into one of the Mediterranean's most famous party beaches.