Helblinghaus

Overview

The Helblinghaus is a medieval townhouse on Herzog-Friedrich-Straße, directly opposite the Golden Roof, famous for its exuberant Rococo stucco facade added in 1730. The ornate plasterwork — shells, garlands, fruit, and scrollwork — makes it one of the most decorated secular buildings in Tyrol.

Highlights

• Rococo Stucco: Lavish plaster ornaments covering the entire facade, attributed to Anton Gigl.
• Gothic Core: Behind the 18th-century decoration lies a Gothic structure from the 15th century.
• Photo Angle: Best photographed from across the street near the Golden Roof.

History

Built as a Gothic townhouse in the 15th century, it was acquired by the Helbling family and received its Rococo makeover around 1730. The combination of Gothic structure and Rococo surface is unique in the city.

Visitor Tips

• Only the exterior is accessible — the building is privately owned.
• Look up to see all the stucco detail — easy to miss at street level.
• Duration: 5–10 minutes.