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The 4711 flagship store and exhibition at Glockengasse is a free walk-through experience dedicated to the 230-year history of the 4711 brand, one of two famous Eau de Cologne producers. The neo-Gothic facade conceals a small exhibition with a working fragrance fountain.
Wilhelm Mülhens began selling "Eau de Cologne" at Glockengasse 4711 in 1792. The brand name derives from the house number assigned during French occupation. The current neo-Gothic facade was rebuilt after WWII.