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Kuta Beach is Bali's most famous stretch of sand, a wide golden-sand beach on the southwestern coast that has been drawing surfers and sun-seekers since the 1970s. Its consistent waves and spectacular sunsets remain a major draw despite heavy development.
Kuta was a quiet fishing village until the 1970s, when Australian surfers discovered its consistent waves. It became the epicenter of Bali's tourism boom and remains the island's most visited beach area.