Choco-Story

Overview

Choco-Story traces the 4,000-year story of chocolate from Mesoamerican cacao rituals to modern Belgian pralines. Housed in a 15th-century wine tavern, the museum includes live demonstrations by a master chocolatier.

Highlights

• Maya & Aztec room: Original Mesoamerican artefacts and a replica cacao preparation.
• Live demonstration: A chocolatier tempers and moulds pralines while explaining the process.
• Tasting: Every visitor receives fresh handmade chocolate at the end.

History

The museum opened in 2004 in the Huis de Crone, a protected building that once served as a wine tavern. Belgium's chocolate tradition dates to 1635, when the first recorded shipment of cacao beans arrived in Bruges via Antwerp.

Visitor Tips

• Combo ticket: Available with the Frietmuseum and Lumina Domestica for a discount.
• Demonstration times: Check the board on arrival — they run roughly every 30 minutes.
• Duration: 45 minutes–1 hour.