The Fillmore

Overview

The Fillmore is one of the most legendary music venues in American history, a 1,150-capacity concert hall that was the epicenter of San Francisco's psychedelic rock revolution in the 1960s.

Highlights

• Concert Experience: The intimate standing-room venue puts you close to the stage in a room where Hendrix, Grateful Dead, and Jefferson Airplane once played.
• Concert Posters: The Fillmore's iconic psychedelic concert posters (by artists like Wes Wilson and Victor Moscoso) are some of the most collectible art of the 1960s. Free poster giveaways continue at every show.
• Apple Barrel: Free apples are placed in barrels at every show — a Fillmore tradition since the Bill Graham days.

History

Promoted by legendary impresario Bill Graham from 1966 to 1971, the Fillmore hosted virtually every important rock act of the era: Jimi Hendrix, Janis Joplin, The Who, Cream, Otis Redding, and scores more. Graham reopened the venue in 1994 after a 23-year hiatus.

Visitor Tips

• Free Poster: At the end of every show, the Fillmore gives out a free commemorative poster to every attendee — a beloved tradition.
• Arrive Early: Check the upstairs gallery of original 1960s concert posters while waiting for the show.
• Duration: 2–4 hours.