Overview
Marrakesh's modern new town, built during the French Protectorate from 1913. Wide boulevards, Art Deco buildings, pavement cafés, and contemporary art galleries contrast with the medieval medina.
Highlights
- Avenue Mohammed V: Cafés, cinemas, and Art Deco facades.
- Art galleries: David Bloch, Matisse Gallery, and others showcase contemporary art.
- Café culture: European-style terraces with cocktail bars.
History
Commissioned by French resident-general Lyautey in 1913 and designed by Henri Prost with wide avenues and administrative buildings.
Visitor Tips
- Walking: Most highlights along Avenue Mohammed V, 20 minutes from the medina.
- Evening drinks: Guéliz has Marrakesh's best cocktail bars.
- Duration: 1–1.5 hours.