Heineken Experience

Overview

The Heineken Experience is an interactive tour through the original Heineken brewery in De Pijp, built in 1867. It covers the brewing process, brand history, and includes tastings.

Highlights

• Brew You Room: An interactive experience simulating what it feels like to be a beer.
• Historic Brewery: The original copper brewing kettles and fermentation vessels.
• Tasting Bar: Two complimentary beers included with admission.

History

The brewery operated on this site from 1867 to 1988. When production moved to larger facilities, the original building was converted into the Heineken Experience in 2001.

Visitor Tips

• Tip 1: Book the VIP tour for a more personal, guided experience.
• Tip 2: A boat transfer to the A'DAM Tower is included with certain tickets.
• Duration: 1–1.5 hours.