Oxford Street

Overview

Oxford Street is Europe's busiest shopping street, stretching 1.5 miles from Marble Arch to Tottenham Court Road with over 300 shops. It attracts an estimated 500,000 visitors per day and generates over £5 billion in annual retail sales.

Highlights

• Selfridges: The iconic flagship (opened 1909) is an architectural landmark and one of the world's great department stores.
• Flagship stores: Major international brands maintain their largest London shops here, from Nike and Primark to John Lewis.
• Christmas lights: The annual Oxford Street Christmas lights switch-on (usually early November) is a beloved London tradition.

History

Named after Edward Harley, 2nd Earl of Oxford, the street has been a shopping destination since the late 18th century. Selfridges opened in 1909, transforming it into London's premier retail thoroughfare. Plans are underway to pedestrianize part of the street.

Visitor Tips

• Avoid Saturday afternoons: The street is very crowded on weekends; weekday mornings are much calmer.
• Side streets: Quieter shopping on St Christopher's Place and South Molton Street, just off Oxford Street.
• Duration: 1–2 hours.