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7 neighborhoods selected in this guide.

Gangnam is Seoul's glittering southern district, famous worldwide thanks to PSY's viral song — a high-energy zone of K-pop entertainment agencies, luxury shopping, trendy cafés, and the massive COEX complex.

Itaewon is Seoul's most international neighborhood, a diverse district of global restaurants, rooftop bars, vintage shops, and nightlife, with a growing reputation as a food and fashion destination.

Hongdae is Seoul's youthful creative district around Hongik University, a non-stop playground of indie music clubs, street art, buskers, vintage shops, and the vibrant club scene that defines Korean youth culture.

Bukchon Hanok Village is a traditional Korean neighborhood of 600-year-old hanok houses nestled on a hillside between Gyeongbokgung and Changdeokgung palaces — a living museum of traditional Korean architecture.

A creative neighbourhood near Hongdae known for Instagram cafés, bookshops, and Gyeongui Line Forest Park..

A hilltop village near Daehangno covered in outdoor murals and art installations..

Ikseon-dong is Seoul's oldest hanok neighborhood, transformed into a trendy dining and café district. Tiny traditional houses now contain Instagram-worthy cafés, fusion restaurants, and vintage boutiques along atmospheric alleyways.